SEM SEO Strategy - Research and Discovery

During this step, we will first research your company. What are the products and services that you offer? Who are your competitors? What does your web-based clientele need? Then, using our knowledge and specialised tools, we will search for the best media that would attract clients according to specific key words. (meta tags?) From this list, we could then hold a testing campaign that would allow us to estimate the number of key words that were generated from the search.

We will also take the time to fully analyze your profit margin on products and services. For example, what are your clients' response times? Will one client out of ten buy your product? Will the person or company become a regular client? This will allow us to calculate the budget that should be allocated towards each of your ad campaigns before starting any campaign whatsoever. We will know if it is viable for you.

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